Paid Media

Spend that compounds
instead of evaporating.

Every platform now optimises delivery better than any human can. That moved the job. The advantage isn't in bid tuning anymore: it's in feeding the algorithm better creative, faster, than the competitor bidding against you.

Creative is the last real lever.

Targeting has largely commoditised. What still separates a profitable account from an expensive one is the rate at which you can produce, test, and learn from creative.

Creative velocity

Test rate as a growth lever

A production system that ships enough variants to learn something real every week, instead of two ads a quarter and a shrug.

Measurement

Know what actually drove it

Incrementality thinking, clean conversion tracking, and honest attribution, so you scale what works rather than what merely reports well.

Full funnel

Prospecting through retention

Coordinated across Meta, TikTok, YouTube, and search, with messaging that matches where someone actually is.

Method

We treat the ad account as a research programme

Every flight is designed to answer a question: which hook, which offer framing, which audience believes which claim. Wins get scaled, losses get documented. Over a few months that compounds into a genuine, hard-to-copy advantage.

CONVERT
Creative

Built from the strategy, not the brief

Ads that carry the same positioning as the site and the sales deck, because they're produced from the same narrative system. Consistency is not a brand nicety here: it measurably lifts conversion.

Stop renting attention and start
building a learning system.

The usual way
With Thirteenth Floor
Two new creatives a quarter
A test cadence that produces weekly learning
Optimising bids the algorithm already handles
Effort spent where humans still add value
Platform-reported ROAS taken at face value
Incrementality-aware measurement
Ads that contradict the website
One narrative carried across every surface
Scaling whatever spiked last week
Scaling what's been proven to hold
Learnings lost when the contractor leaves
A documented, transferable test history

More of what we do

Make every dollar teach you something.

Tell us what you're spending and what it's returning. We'll show you where the compounding is hiding.

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