Competitor Radar

Every competitor move,
caught as it happens.

Your competitors ship pricing changes, new positioning, and category-defining content on a Tuesday afternoon. Most teams find out a quarter later. Radar closes that gap to hours.

Competitor Radar
All timeCompetitors: All Topics: AllSignal: All
Competitor A Market news Just now

Competitor A announces $20M Series B

Funding round led by two category investors, earmarked for expansion into your two strongest regions.

Competitor B Site update 2 hours ago

Competitor B rebuilt its pricing page

Two new tiers introduced and the enterprise CTA moved above the fold. Their entry price now undercuts yours by 12%.

Competitor C AI visibility Today

Competitor C now cited first for your core question

They published a comparison page three weeks ago and the answer engines have started quoting it over your product page.

An always-on intelligence feed for your entire category.

We monitor the competitors you name, plus the ones you haven't noticed yet, and turn raw change detection into recommendations your team can act on the same week.

Content

New content, the day it lands

Every post, page, and campaign your competitors publish, with a read on why it matters and which gap it leaves open for you.

Site changes

Pricing and product diffs

Before-and-after tracking on the pages that signal strategy: pricing, packaging, positioning, and the homepage headline.

AI visibility

Where they're beating you in answers

Which competitor the models cite for your category's key questions, and the specific content gap that lets them own it.

Detection

Change detection, not another alert firehose

Google Alerts tells you a name appeared somewhere. Radar tells you a competitor rewrote their pricing page, what changed line by line, and what it implies about where they're heading. Signal, with the reasoning attached.

Interpretation

Every signal arrives with a recommendation

Raw monitoring creates work. Each item in your feed carries a plain-language summary of what happened, why it matters to you specifically, and the suggested response, so the intelligence converts into action instead of a backlog.

Replace manual competitor checking with
automated intelligence.

The usual way
With Thirteenth Floor
Manually checking competitor sites when you remember
Automated change detection on every crawl
Google Alerts and hoping for the best
Curated market news filtered for relevance to you
Finding out about a launch weeks later
A real-time feed with summaries attached
No visibility into competitor site changes
Before/after diffs on pricing and strategic pages
A spreadsheet someone updates when they can
One feed with search, filters, and history
Guessing where you're exposed
Content-gap analysis showing exactly where

More of what we do

Never be the last to know.

We watch your category so you don't have to: detecting every move, enriching every signal, and putting you in position to respond before the market shifts.

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